Alex Bag
Untitled Fall ‘95 (1995)
Alex Bag’s video works explore how media and consumer culture shape personal identity, often through parody and satire. Using lo-fi aesthetics and fictional characters, she mimics the format of reality television and advertising to highlight their use of stereotypes and emotional manipulation. Her performances blend pop culture references with sharp, ironic monologues that expose the absurdities of media-driven narratives.
By adopting the structure of TV serials, Bag critiques how entertainment blurs the line between authenticity and performance. Her work offers a playful yet pointed reflection on the influence of mass media.
By adopting the structure of TV serials, Bag critiques how entertainment blurs the line between authenticity and performance. Her work offers a playful yet pointed reflection on the influence of mass media.